Bringing you our unique, in-depth knowledge of markets, experience of professional networks, our team is committed to reinforcing your reputation and visibility by creating premium, engaging content. 
All of the content we create is designed to help your key targets’ decision-making process, enabling smarter and more strategic purchasing. Cleverdis offers a unique communication opportunity to maximise your brand presence, within your targeted B2B ecosystem, and support your commercial ambitions, for the better. 



Platforms to attract trade show visitors, maximise business opportunities and provide buyers with all the key news and updates they need during the show.


Engaging websites with key market news: a cutting-edge, informative and seamlessly updated platform to make your brand a celebrated infl uencer. 


Dedicated audio programmes on market trends, insights and news. 


Because a quality video inspires and informs like no other medium, we make it a powerful tool to reach and influence. 




  • IFA International has become the excellent marketing tool for our company during IFA to increase the traffic to our booth. At the same time, it is also a good introductory tool for our new products to the various companies at the show.

    Mr Kim Jongboo
    Kuvings – CEO

  • The show allowed us to keep growing our presence which is one of our main aims of course. Our appearance in Vinexpo Daily no doubt contributed to this.

    Alex De Cata
    International Development Advisor WSET

  • I would like to express my sincere thanks to the team for ensuring the best ever publicity for Sri Lanka in IFTM Daily this year.

    Sarangi Thilakasena
    Assistant Director Marketing of Sri Lanka Tourism Promotion Bureau

  • IFA is a significant and massive consumer electronics event, the official show daily is a helpful tool for attendees to identify products being shown and how to find them.

    Mr Jo Seong-jin
    LG – CEO

  • Vinexpo Daily is very much appreciated and I thank the team for my interview about which I had good feedback.

    Sylvia Bernard
    Marketing Director La Martiniquaise

  • I think that IFA International is a useful tool for every visitor to see through this amazing exhibition and its protagonists with a keen eye. Here at IFA, like in few other occasions, the progress and level of advancement reached by technology and innovation can be seen and appreciated – understanding how this will change our everyday life. This magazine makes all this clearly and quickly visible.

    Yannick Fierling
    CEO, Haier Europe


Messe Berlin
Reed Expositions


Bettina Badon
Chief Operations officer

Originally from Germany, Bettina obtained
a bi-national diploma in European Business Studies from Fachhochschule Landshut and APU Cambridge. After several positions in the US and France, she joined Cleverdis in 2003. Since 2007, she has held various positions, such as Sales Manager, Project Manager for IFA International, ITB News and IFTM Dailt and COO.

Benjamin Klene
Chief Development officer

World traveller and wine lover, Benjamin has extensive experience and has worked in a variety of sales related fields. With his bi-cultural heritage, he seamlessly and fluently transitions between French and English. He currently heads up the sales development at Cleverdis.

Emiliana Van Der Eng
Head of editorial team

Emiliana is the head of the Editorial Team. Holding a PhD in Communication Sciences and speaking five languages (English, French, Spanish, Portuguese and Bulgarian), prior to Cleverdis her background was in photojournalism, event and IT management & client relations. Originally from Sofia, Bulgaria, Emiliana’s broad professional and academic history from across Europe and the United States brings a valuable cross-cultural experience to the team.